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Articles & ideas

The Journal

Short, useful writing on church marketing, communications, and the systems that actually grow attendance, serving, discipleship, and giving.

An open Bible on a table
September 6, 202611 min read

The New Era of Church Marketing Ads

Church advertising changed. Polished promo videos and boosted posts do not work anymore. Here is what actually converts on Meta in 2026, and why ugly usually beats pretty.

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An analytics dashboard showing content performance metrics
September 5, 202612 min read

Why YouTube Is the Most Underused Tool in Church Marketing

Your sermons are already recorded. Most churches dump them on YouTube and call it content. Here is what a real church YouTube strategy looks like, and why it beats almost every other channel.

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A person looking at a church website on their phone
September 4, 202610 min read

How to Attract Visitors to Your Church (Without Gimmicks)

Attracting first-time visitors is not about a bigger event or a louder invite campaign. It is about removing friction and showing up where people are already looking.

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A church congregation gathered for a weekend worship service
September 2, 202611 min read

Step One of Church Growth Is Your Marketing Strategy

Most church growth strategies start with programs. They should start with communications. Here is why your church marketing strategy is step one, and what it looks like to build one that works.

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A church congregation in worship with raised hands and stage lights
August 28, 202610 min read

Your Church's Social Media Has Lost the Plot

Most churches do not have a social media problem. They have a strategy problem. Here is how to turn content confetti into a communications engine that actually moves people.

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