Business, organization & non-profit marketing
WE HELP BUSINESS MARKETING
GO FROM PRETTY TO PROFITABLE
Your next customer is scrolling right now. Most businesses post content and hope. The ones that grow combine paid advertising, organic content, and brand & web design into one system — then optimize it weekly with data and AI.
Attention is cheap. Trust is expensive.
You built a great business, organization, or non-profit. You deliver real value. But in a noisy market, being good is not enough. You have to be found, remembered, and chosen — and that takes a system, not a string of random posts.
We combine paid advertising that buys attention, organic content that earns trust, and SEO + Answer Engine Optimization that puts you in front of people already looking for what you offer. The result is a marketing engine that turns strangers into leads, leads into customers, and customers into advocates.
Paid
Ads that convert
Organic
Content that compounds
Brand + Web
First impression that converts
What we do
Three services. One growth system.
Paid Advertising
Paid campaigns built to drive revenue, not vanity metrics. We run Meta, YouTube, TikTok, and Google ads with clear conversion tracking, retargeting funnels, and weekly budget shifts toward what actually works.
- Meta, YouTube, TikTok & Google ad campaigns
- Conversion tracking and retargeting
- Budget allocation by revenue outcome
- Landing page and funnel guidance
- Weekly optimization and reporting
A sample budget mix for a multi-channel paid campaign. We shift dollars weekly based on which platform is actually driving revenue.
Target return on ad spend
For every $1 in ad spend, the goal is $4.20 back in revenue.
Organic Content
Platform-native content that earns trust before the sale. Short-form video, SEO-driven content, and consistent publishing that compounds over time and reduces your reliance on paid spend.
- Short-form video strategy and calendars
- YouTube, TikTok, and Meta organic content
- SEO and content for Google search
- Repurposing one idea across every platform
- Community engagement systems
Content marketing
Paid advertising
Average content marketing ROI is $7.65 for every $1 spent, compared with $1.80 for paid advertising (2026 data).
Brand & Web Design
Your brand is the promise people remember. Your website is where that promise turns into action. We design visual identity systems and conversion-focused sites that make the first impression stick and the next step obvious.
- Brand strategy and visual identity
- Logo, color, and typography systems
- Conversion-focused website design
- Messaging and copy frameworks
- Launch kit and brand guidelines
Lead-generation website conversion rates. A stronger brand + clearer site pushes you into the top tier.
Higher conversion potential
Top-quartile sites convert more than 2x the average (WordStream, 2024).
How we work
From first click to repeat customer
Audit
We diagnose where attention, trust, and revenue are leaking across your paid and organic channels.
Build
We design a unified paid + organic system with clear goals, creative hooks, and conversion paths.
Run
We launch campaigns and content with platform-native execution — not copy-paste repurposing.
Optimize
Weekly data review. Cut what underperforms. Scale what works. Repeat.
Who's behind it
Jesse LaBauve
Jesse spent a decade as a corporate marketing executive helping scale businesses that drove half a billion dollars in revenue. He also spent a decade working with some of the largest churches and non-profits in the nation, growing a church from 3,500 to 6,500 in weekend attendance and selling out national conferences.
That rare mix — corporate growth discipline plus mission-driven communication — is what Ugly Monk brings to businesses, organizations, and non-profits ready to turn marketing from a cost center into a growth engine.
$500M+
revenue scaled across businesses
3.5K → 6.5K
weekend attendance growth he helped drive
SOLD OUT
multiple national church conferences
BRAND + REBRAND
of 25+ churches and organizations
Both sides
corporate rigor + mission instinct
Get started
Let's build your growth engine
Tell us what you're selling, who you're trying to reach, and what's not working. We'll reply within one business day with a clear next step.