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The YouTube Church Content Guide
Most churches post sermon clips and hope. This is the other way: a practical, 12-page playbook on hooks, storytelling, titles and thumbnails, short-form, posting rhythm, analytics, and the staffing it takes to keep it running every week. Want the same eye across your entire content strategy? Book The Monk Audit.
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What's inside
Ten chapters. Zero fluff.
- 01Pick one hill: why YouTube gets your best content
- 02How the algorithm actually decides who sees your church
- 03Hooks: the first ten seconds that decide everything
- 04Titles and thumbnails that earn the click
- 05Shooting and editing that keeps people watching
- 06Building the pastor's brand alongside the church brand
- 07Who's really watching — demographics and posting rhythm
- 08Video vs. Shorts vs. Live: three formats, three jobs
- 09Buying growth: ads and cost per subscriber
- 10Staffing, workflow, and a 90-day rollout plan
Want the whole picture?
The guide gives you a sharper YouTube strategy. The Monk Audit looks at every platform your church is using — website, social, email, text, ads, and follow-up — so you know exactly what to fix first.