The Ugly Monk community

BE AN UGLY MONK

There are plenty of resources out there for pastors, worship leaders, photographers, and videographers. But there is so much more you can do at a church to facilitate the work of ministry. This page is for the movers — the marketers, communicators, designers, creators, and guest experience pros who grow the Kingdom from behind the scenes.

Kingdom Comms Guide strategy guide with worksheets, templates, checklists, and a communications dashboard

Coming soon — free

Kingdom Comms Guide

The modern guide to church communications, marketing, social media, advertising, email, text, and AI. Built for the Movers inside your church — the people moving real people from isolation to community.

  • Frameworks for brand, messaging, social, and internal comms
  • Strategies for advertising, email, text, and AI that fit real church teams
  • Insights to sharpen how your church communicates every single week
  • Ready-to-use templates you can implement this week
  • Built for Movers — not just marketers

Watch & learn

YouTube Training

Practical videos on church marketing, communications, and content strategy. New videos are on the way — check back soon.

Watch

Church marketing fundamentals

Video coming soon

Watch

Creative that stops the scroll

Video coming soon

Watch

Follow-up systems that retain guests

Video coming soon

Coming soon

What kind of Monk are you?

Feel called to ministry but not to the stage? Not everyone is meant to be a pastor, worship leader, or kids ministry administrator. Take the quiz (coming soon) to discover where your gifts fit in the work of ministry.

Marketing Mover

Communications Architect

Designer of Pretty Things

Content Creator

Next-Steps Facilitator

Guest Services Pro

Get notified when the quiz drops

Career coaching

Not sure where you fit? Let's figure it out.

Book a free 30-minute career coaching session. We'll talk through your gifts, your calling, and how you can serve the church in marketing, communications, creative, or guest experience — even if no one ever told you that was ministry.

Jesse LaBauve, founder of Ugly Monk

Jesse LaBauveFounder, Ugly Monk

Why coach with me?

I've spent over a decade in corporate marketing executive roles running campaigns that scaled businesses to massive revenue — and I've built effective advertising and communications for some of the largest churches in the nation. I bring marketing rigor, theological education, and real ministry instinct to every conversation. More importantly, I believe behind-the-scenes movers are essential to the Church, and I want to help you find your seat at the table.

What you'll walk away with

  • Clarity on where your gifts fit in church ministry
  • Honest perspective from someone who has done the work
  • Next steps for growing your skills and landing opportunities
  • A small team of experts in your corner if you need ongoing help

On the feed

Latest on Instagram

Daily ideas, frameworks, and real talk for church communicators. Follow along and join the conversation.